10.Nov.2010 at 15:19 by Tony Miller
Excellent topics; looking forward to taking ideas back to web oversight committee.
Content Strategy for the Web, or Read My Lips(um)
Mike Vysocka – NC State, Ellen McDaniel – NC State (10.Nov.2010 at 10:30)
Talk at UNC CAUSE 2010 (English - US)
Web development is off to a bad start if the first draft of the Web site comes back full of "lorem ipsum" text blocks. If visual design precedes content strategy, then your site building will likely be fraught with pain. It's no coincidence that "lorem ipsum" or "lipsum" translates into "pain itself" because that's what many developers experience when those content blocks never get filled and the site layout collapses back in on itself. Interest in content strategy has come late to the content management dance. Content management systems, rather than strategy, have dominated the Web scene, possibly arresting as much Web development as they have aided. This presentation covers topics and examples of content audit and assessment, making content work for you in SEO, and ensuring that content maintenance is continued after handoff. Strategic management of content ensures that the interface agrees with its content, with less pain and more gain at site launch.
Quicklink: https://joind.in/2031
Track(s): Leadership and Management
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Comments
10.Nov.2010 at 16:05 by Troy Hurteau
Best in show, and I'm not even being remotely biased ;D The delivery, content, and slide design were all top notch.
11.Nov.2010 at 01:19 by Robert Kraus
Excellent presentation. Nice to hear a focused, and data driven approach to working with clients who have their own vision for what they want their website to look like. One of our graphic designers asked me the question after a researcher presented a colorful, overly active site as what she wanted her site to look like, "would she ever present herself [dress like] that to her peers?"
Nice change of perspective to look at things like 'mobile first' (for site organization), designing the home page last, doing usability tests to see what people actually came to the site to do. [thank you for http://fivesecondtest.com/]
How to communicate this to the client is still a challenge however, I now feel like I have more resources to support me in questioning what it is that the client really wants from their site.
11.Nov.2010 at 19:21 by Luke Withrow
Great presentation, with lots of specific strategies to improve the content our editors create. I learned more from this presentation than just about any other.
10.Nov.2010 at 15:15 by Jen Riehle
Great talk- lots of interesting info and some great slides. Thanks so much!