Zero9 - Architecting & Building a Multi-Country Mobile User Community

In this talk we will present a new e-community platform developed for the Italian company Zero9, by Zend Global Services in Rome. Zero9 is a global leading content and services provider for the Web and for the B2B and B2C Mobile market. Zero9 first introduced in Italy an integrated platform for planning and selling Mobile Advertising and is now in six countries and has over 3 million users. The previous e-community platform was developed by the customer with PHP 4 and Java, this legacy platform presented problems in terms of management, maintainability and performance. The customer asked Zend to help build and develop a robust new platform using PHP 5 as the core middleware component. The interesting aspect of this is that PHP is not being used for the web front-end, but as a service layer all using XML-based web services. Come learn how we used Zend Framework and Zend Platform to deliver this solution to Zero9 and the resulting business success they've achieved with it.