From Search To Discovery
Petrus Pennanen (06.Feb.2012 at 11:00)
Talk at D-Day | Design, Development & Digital business (English - US)
Since the start of the web, the main methods of online content discovery have been social recommendation and keyword searching. Still today, content owners see investment in SEO and SEM as the way of acquiring traffic, with users coming in from the search engine to view a single page before going back. Leiki's intelligent contextual and personal recommendations reduce the need for searching. With automatic discovery of interesting content across a variety of sites and content types - including those the user has never visited - the control of traffic flows is given back to the content owner.
Quicklink: https://joind.in/4920
Track(s): Digital Business
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