Meeting the challenges of growth head-on

Taneli Tikka (06.Feb.2012 at 16:00)
Talk at D-Day | Design, Development & Digital business (Finnish)

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Growing great companies is a challenge in more than one ways. A lot of it is attitude, leadership and the right kind of approach into the commercialization and expansion process for great products and services. Many startups begin with a generation-Y team, over-eager youngsters with big ideas, and this brings about unique leadership challenges on its own. Startups also face a double whammy of challenges: they don't know what will be the way how their products solve the customers' problems - and more importantly they often don't know what the problems exactly are. This requires a unique iterative model in discovering and developing customers, who after all are the only possibility of growth; they pay for it or the growth stagnates. Taneli shares some of his throughs from along the years in the methodology of building successful companies and approaching these challenges.

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