Man…is only fully a human being when he plays” - Friedrich Schiller.

Game is a constant part of human nature and can be seen in almost every facet of civilisation: war, religion, politics, sports and arts. It is an activity executed within certain limits of time and place, having its aim in itself and accompanied by a feeling of tension, joy and the consciousness that it is different from “ordinary life”.The play-mood is a social impulse that conveys meaning to certain actions and is a source of intrinsic motivation for the player. We will analyse the anatomy of a play and will discuss how to smartly use game principles in products in order to keep and guide users interest.

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