What does it mean for design to be intersectional, for development to be inclusive? What does it mean to be a designer in an era of rapidly changing complexity? Combining insights from the jam methodology, user centred design and jobs to be done framework, this talk will explore how we can incorporate uncertainty to create adaptive personas where the objective and the personal meet.


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Ina Georgieva at 09:57 on 17 Apr 2018

Interesting insights about how to deal with the complexity of personas.