We are in a magical industry where we literally create value by arranging ones and zeros… But what is it that really creates value in our industry? Is it the passion of the developers? Is it the process that you use? Is it the programming language? Is it the number of mountain dews that you drank while coding? Is it the way that you tested? Is it the user’s reaction? Is it the size of the team? Is it the location in the world? Is it the gender, age, ethnicity, … of the programmers? Hopefully, it’s obvious that some of these are just silly. In this talk, we’ll dive into what makes software great and how we create value in the industry.