How Can Google Analytics Save Your Ass


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Paul wins hands down the award for the best cool-keeping under the circumstances. Apparently his laptop went down or something, just before the talk. His presentation was using Powerpoint and a Linux laptop was offered in replacement. After starting the present using Google Docs (without full screen mode), slides started to stay blurry and could not be read at all. Someone in the assistance offered help and managed to worsen the situtation. Paul then got THE idea: he used OpenOffice and this ended all his troubles.

On top of all this, I found the presentation contents excellent and full of great tips to measure just about everything people do on your web site using Google Analytics. If you're paying tens of thousands of dollars or more in license fees or support for your web analytics solution, you should definitely ask yourself why, and take a look at what Paul proposes.