In this highly entertaining, extremely educational presentation Mike Michalowicz will show you the 8 strategies that will have your business out marketing, out selling and out performing the competition before you even leave the event.

You will discover the two must influential words in any language, that draws customers every single time. You will learn a simple "label" technique used by a small security company to double it's revenue in 3 months. You will discover a secret method that a national online retailer used to have customers flock to them... and so much more.

Mike Michalowicz is the author of the perennial best selling, business cult classic "The Toilet Paper Entrepreneur". He is a small business columnist for The Wall Street Journal, and is the host of MSNBC's Your Business make over segments.

Mike has launched and sold 2 multi-million dollar companies and currently operates his third company which provides behavioral web optimization.

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