The Future of Content and the Unknown Consumer

We've been talking about headless CMS systems for a while but much of the focus has been on javascript frameworks to present websites - that's one application but it's not the big opportunity.

The market is starting to talk CaaS (Content as a Service), in which content is created and managed independently of the place it will be consumed. CaaS becomes especially important when considering the Internet of Things or more traditional end points such as websites and mobile apps.

In this session I'll be presenting some "future gazing" and some real world examples of current applications. This is where I think the content practice will be going in the future. This is a version of the “critically acclaimed” presentation mentioned in Isobel’s marketing update. No pressure.

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