A talk / workshop on impact mapping. It will involve Mike introducing the impact mapping technique, showing a few real examples and then breaking the room up into groups who will create their own impact maps.

The great thing about impact maps is that they can be used for many different kinds of projects / initiatives for PS, marketing, sales or finance. They can help analyse who are the actors that can help / hinder a goal and explore what changes or initiatives can be undertaken to achieve the goals in the shortest possible time.

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