Computers have one job: to read and process data. One job, and sometimes they still need help!

Structured data puts you in control, ensuring that search engines and other parsers aren't misreading your information. Get your events recognized as events, your business address as a location, and those product reviews working to attract customers!

Implementing good, structured data is also the first step into the Google Knowledge Graph, the Holy Grail for content marketers. Better yet, with modern standards, it's easier than ever before to get started!


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Jeremy Ward at 11:16 on 21 Apr 2017

Solid overview of the different types of the established standards developers can use to structure their HTML markup so it can be more easily understood by machines. To improve this presentation, consider giving more emphasis on why choosing one particular standard over another matters and compare/contrast the pros and cons of each. In addition to the main takeaway (Data structures are all about providing context to our content), think about including a call-to-action so your audiences can leave with a clear idea of what they should do and why they should care about making data structures a part of their workflow.

Overall, great job for a first-time talk!