Nowadays, no one will dispute anymore that mobile devices are on their way to becoming the #1 channel for internet usage. However, new changes are on the horizon.
Eelco will paint the picture of a profound, yet almost undocumented, change in the way consumers shop on their mobile devices. Using figures from a variety of independent sources, he will show that the next pivot point for Online Retailers is the m-commerce App.
The App economy will have significant impact on most of your business drivers as an Online Retailer: search & online marketing, development, and on loyalty. Lastly, he will shed his light on some of the most hotly debated topics among Online Retailers, such as: “Responsive website, native app, or both?”, and “What are the costs involved of making my business ready for the Mobile era?”.


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