This session will increase attendee’s understanding of UX research and design with the goal of improving the usability, accessibility, and experience of interactions on their site or product. We will focus on conveying the power of user driven design through specific examples. Come learn how using UX design thinking can boost your clarity, productivity, and success when building or revamping a website or product.

Our session will include:

Overview of UX and usability research for goal driven design
Understanding of why UX and usability is so important
Psychology’s influences on UX principles
Heuristic Analysis principles basis in psychology and neuroscience
How to increase the usability of your site or product through usability testing


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