To craft well-designed websites, you have to know 50 names for "blue" and the difference between a font and a typeface. You probably have a degree in illustration or graphic design, or maybe you attended some hip code school in Oakland and call yourself a User Experience Architects Right?
Nope! In fact, there are numerous small, simple and practical ways to vastly improve the look and usability of a website, no matter how creative you are(n't). In this talk, we'll explore ten of them together, using research and proven solutions to see how the impact as a whole for both clients and users is greater than the sum of its parts. Make your websites more attractive, easier to use and better designed without feeling like you're wasting your time or effort.