The idea of adding BOTs in a customer care context is ever more tempting and the door to futuristic scenarios.

According to the most important voices in the tech landscape (one above all: techcrunch), BOTs give the impression to be the cure for all diseases, the solution for all problems.

The virtual assistant topic is no news; but now the tech landscape has completely changed, shifted by Machine Learning, Natural Language Processing and Artificial Intelligence affordable for any company.

The raise of a new disruption is always connected to its ability to develop new behaviours: BOTs are not just about the creation of a virtual assistant, but about the possibility of real time interaction. Not another app to install, no new account to create, no new interface to deal with: just a chat – probably the next big OS.

Thus, let’s see BOTs’ potentiality and limits.

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