Drupal is the most advanced content management system - and it is completely free to everyone. Many popular sites, including this website, rely on it - especially in media industry. These days, it is crucial for any media business to let people participate in content - by comments, videos or other stuff. This session shows why Drupal is excellent for this and how it helps to drive citizen journalism. It includes two case studies from media companies that migrated to Drupal: It was their favorite system to mix editorial and community thoughts.