Talk in English - UK at Rust Nation UK 2025
Track Name:
The Fastly Track - Talk Track
Short URL: https://joind.in/talk/bdde7
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You’re in an all-out war for attention from your users and customers. Creating meaningful, personalized experiences is critical to give your website or app the best chance to capture the interest of visitors. However - optimising machine learning models and scaling your infrastructure to support this is difficult and can be very costly.
What if we reimagined content recommendation using the web technology we have available today? In this talk, we will explore the power of moving logic to the edge, demonstrating a unique implementation of content recommendation which would not be possible without the performance and reliability guarantees of Rust.
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