The "In Their Own Words" project began in 2009 and is based on an analysis of over one million students. This presentation will unveil findings from a unique year-long research project designed to understand how students really want to use social media in their college search. What are useful guidelines for developing content and communicating with students? What is the social media etiquette students expect you to adhere to? How can you use this knowledge to develop/improve your social media strategy and achieve a strong ROI? This session will examine how students think about these questions and present the answers "in their own words."


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great presentation

very helpful. generated some ideas to implement.

awesome presentation! packed house demonstrated the interest in this topic.

very informative and helpful

good thoughful presentation. covered a lot of ground with date back up position.

wish the audio on the clips had been better. good discussion

enjoyed this session. good info shared! thank you.

informative and entertaining

good eye opeing info

great! i really learned a lot of great, new ideas.

good ideas on how to connect and or identify with prospective students.

good discussion. a lot of registrars in the room a joint presentation might be good.

great through information given. new ideas.

time for discussion and comments was good.

great information, nice video examples of students perspectives. good ideas sharing. thank you!

very informative. good job

excellent, relevant information, promoting and triggering feedback. gave me a lot to think about.

great info. we are working to utilize social media more and our institution.

good presentation! Good information!

great info and useful tips