SESSION ROOM: GEORGIA 13
The "In Their Own Words" project began in 2009 and is based on an analysis of over one million students. This presentation will unveil findings from a unique year-long research project designed to understand how students really want to use social media in their college search. What are useful guidelines for developing content and communicating with students? What is the social media etiquette students expect you to adhere to? How can you use this knowledge to develop/improve your social media strategy and achieve a strong ROI? This session will examine how students think about these questions and present the answers "in their own words."