The Cloud is changing the way we build and scale systems. But while the technology is mature, the challenge remains how we align this to our motivation and strategy. In this talk I will discuss the layers that live above the technology, starting with a cloud strategy and ending with who does what and why. Not understanding the dependencies between these layers is a risk and direct cost on every cloud project. By modelling the business patterns for cloud support, security and governance, organisation can make better decisions, act faster and scale more effectively.