All ecommerce owners know that speed is a big factor in both your store’s ability to convert visitors to customers, but also to rank better in search results. One of the well known studies of the impact is Amazon’s results from 2009 where every 100ms of latency cost Amazon 1% of their sales. This is an old study, but new studies show similar results.

This case study will take you through the steps taken to go from a rather average 50-70 score on Google’s page speed tool to 95+.

I will take you through the decisions made and the solutions implemented from the server to PHP to javascript to images. We will discuss how to prioritize your effort and we will zoom in on various tools, libraries, bundles etc., so you will be able to make the same changes in your store!


Comments are closed.