By default, all data exposed by the Sylius API - and by all APIs using API platform - is formatted using JSON-LD, "JavaScript Object Notation for Linked Data".

This is no accident! Understanding and using JSON-LD can dramatically improve the reach of your offers, and enhance the customer experience.

In this talk, we will see how the RDF data model, public vocabularies such as Schema.org and the JSON-LD format are must-haves for any merchant who cares about SEO, or who wants to have good automatic integration with popular services such as Gmail and Google Calendar.

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