Getting an organization, especially a large enterprise, to change the way it understands Front-End Development, as a craft instead of an afterthought, is a seemingly daunting undertaking. To do so, you need to build a community and empower it lead the changes it wants to see at the individual, team, and organizational level. 2 years in to our transformation and we've learned a lot about creating and sustaining cultural transformation at work that you can use to start using to do the same at your office.

We found that once we started to organize around our craft, the 50 or so that we knew about quickly grew in to thousands of practitioners. From back-end developers who had been asked to do front-end work, to designers who are interested in or already have started coding, to individuals whose full-time job was the front-end, a community was found, grew, and is now flourishing.

From the catalyst that kicked it all off to the tools and programs we run to support FEDs to our new and expanded understanding of what it means to be a Front-End Developer, we'll explore what it takes to create and sustain an internal community. From humble beginnings to a model that other crafts at IBM are looking to emulate, the lessons we've learned will help you create your own community at work.

This talk takes the form of a story, sharing how our community came to be, how it's changed how our company is working, and provide insights from experts that attendees can take back and start their own change initiative at work, regardless of the size of their organization"\

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