Content Strategy for the Web, or Read My Lips(um)

Mike Vysocka – NC State, Ellen McDaniel – NC State

Wednesday 10 November 2010 from 10:30 to 22:23

Talk in English - US at UNC CAUSE 2010
Track Name: Leadership and Management
View Slides: http://www.itecs.ncsu.edu/preview/content-strategy-for-the-web-preview-slide-set.pdf
Short URL: https://joind.in/talk/8c491 (QR-Code (opens in new window))

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Content Strategy for the Web, or Read My Lips(um)

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Jen Riehle at 10:15 on 10 Nov 2010

Great talk- lots of interesting info and some great slides. Thanks so much!

Tony Miller at 10:19 on 10 Nov 2010

Excellent topics; looking forward to taking ideas back to web oversight committee.

Troy Hurteau at 11:05 on 10 Nov 2010

Best in show, and I'm not even being remotely biased ;D The delivery, content, and slide design were all top notch.

Robert Kraus at 20:19 on 10 Nov 2010

Excellent presentation. Nice to hear a focused, and data driven approach to working with clients who have their own vision for what they want their website to look like. One of our graphic designers asked me the question after a researcher presented a colorful, overly active site as what she wanted her site to look like, "would she ever present herself [dress like] that to her peers?"

Nice change of perspective to look at things like 'mobile first' (for site organization), designing the home page last, doing usability tests to see what people actually came to the site to do. [thank you for http://fivesecondtest.com/]

How to communicate this to the client is still a challenge however, I now feel like I have more resources to support me in questioning what it is that the client really wants from their site.

Luke Withrow at 14:21 on 11 Nov 2010

Great presentation, with lots of specific strategies to improve the content our editors create. I learned more from this presentation than just about any other.