It all started with a tweet including #awswishlist. AWS is lacking the ability of ad hoc scheduling, e.g. for notifying millions of users about the superbowl. So I set out to build a service that excels in precision, scale and hotspots, as well as cost. Pretty tough to get right when you're looking at millions of events per hour.

Join me in my journey, learn about the difficulties and judge the result.


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