How to Fail Miserably as a Cloud Software Provider: A Business Perspective

Jesse Kliza

Saturday 11 September 2010 from 10:30 to 21:25

Talk in English - US at Vermont Code Camp
Track Name: Room 3: Platform Agnostic
View Slides: http://www.slideshare.net/jkliza/how-to-fail-miserably-as-a-cloud-software-provider
Short URL: https://joind.in/talk/afe8e (QR-Code (opens in new window))

Avg. Rating

Comments

Comments are closed.

Brian Hunter at 11:46 on 13 Sep 2010

Thanks Jesse! It was a great discussion on the topic and gave us a lot to think about for our planned move -very informative!!

Thanks for putting the slides up as well.

Bill Wilder at 21:49 on 13 Sep 2010

Jesse - I enjoyed your talk which gave us all some good take-aways to ponder. A couple of examples from my notes:

You are assuming the operational burden for your customers - so you are always on their mind - and you have to (or "get to"?) prove yourself to every customer every day. In this model, 100% gross margins (after the software is built and delivered) is a thing of the past as "you now own a RELATIONSHIP with your customer, not a REVENUE STREAM" - a model that is great for those who can execute.

Enable multi-tenancy, metering, and ability to sell incremental features. Provisioning is CRITICAL. It must be EASY to start and stop using your software, such as free trials which are automatically and INSTANTLY provisioned at customer request via your web site. Otherwise, you add unexpected friction which annoys customers and kills margins.

-Bill