Talk in English - UK at WebCamp Zagreb 2015
Short URL: https://joind.in/talk/6de65
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Seriously advanced A/B testing
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I liked this talk especially since it tackles "problems" which arise after the site is "finished" or live. By testing different ideas, call-to-actions and approaches you'll be able to make informed decisions about what works best for your site and your users. Once you have the metrics, you can use e.g. Excel to find patterns that could improve overall site experience. Definitely watch the video when it's live.