The rules behind the perception of digital products and how to use them to translate brand values into UX/UI design.

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Excellent talk! Nicely presented. The jokes seemed very sincere. The topic was nicely communicated.

Very interesting and beautifully presented talk. I gained some new insights about the importance of brand consistency.

Sven Kapudija at 22:45 on 7 Oct 2017

Fluid and overall great presentation describing relationship/s between UI, UX, CX and branding. Well prepared and executed with a lot of practical examples. Well done!

Excellent talk, in my top 3 for sure. Beautifully presented, with lots of real-life examples backed up by science and the way our brains work. Can't wait for the book to come out in English :)

Missed the beginning but what I saw was really nice. Great presentation and he explained everything very clearly. It was really interesting.

Iva Biuk at 11:34 on 10 Oct 2017

Great talk! Very informative.