Today’s modern buyer carries more power than ever before. The proliferation of choices, technology advances and more readily available and accessible information, buyers are setting the pace and determining the criteria for when and how to buy. Yet many companies remain, whether subconsciously or not, product or seller focused on their communications and overall customer experiences. The outcomes are evident – greater pressure on pricing, longer sales cycles, and more effort for fewer results. The companies excelling in this changing environment are those with a purpose-led drive for serving their buyers.

In this session, we’ll first explore what seller or product focused is and why being buyer-driven leads to greater growth. Then we’ll dig into how to adopt and implement a buyer-driven process for your company. Don’t miss this fundamental business approach that will help set the stage for your business’ success.


Comments are closed.