It’s tempting to believe that great brands achieve their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, it’s something any startup can achieve. Great brands can be built, and I’ll show you how.

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Rated 5

Scott DeLuzio at 11:54 on 27 Aug 2018

I've struggled with branding in the past and I walked away with some valuable (and actionable) advice from this talk.