Any good content strategy starts at the beginning, but too often, the ‘strategy’ becomes clients creating their own content plan. When they realize they don’t know what to do, we are asked to rescue them and their content right before launch. We will cover tools you can use to get your client to the finish line. It’s not going to be pretty, but they will help us get an MVP strategy done.


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The information I learned at this presentation will be extremely helpful when I go back to the office. She went over how to inventory a site, break it down into manageable chunks for assignments, monitor the progress of content creation, etc.