Gathering the data is not a problem today. The bigger challenge is how to understand this information and draw some conclusions. Fortunately, we can use some techniques like machine learning to teach computers how to learn from our data. Fast artificial neural networks, random forests, SVMs, classification, clustering - just to name a few concepts. We'll apply all these solutions to PHP applications to deliver automatic insights/predictions and create a real business value for a client. By the end of this session you'll be familiar with machine learning ideas and prepared to solve unsolvable problems in PHP.