Social Media and Online Public Relations

Why You Should Attend

The rising popularity of social media has created an unprecedented communications opportunity for companies and brands, but you must know how to use these tools to be successful. Companies have jumped in to social media and online public relations without a clear plan and campaign objectives, only to become frustrated and disappointed when their efforts do not result in any measurable gains for their brand reputation or their bottom line.

After taking this 2-day workshop, you will have all the tools you need to successfully plan, implement and monitor a social media marketing campaign and online public relations program. You will also learn about the latest regulatory and legal obstacles to consider, the internal policies you need to have in place, and how to respond when an online crisis arises at a moment’s notice.

Workshop Overview

This 2-day workshop will provide you with a comprehensive understanding of how to use the latest and most popular social media tools and technologies to build your brand, boost your following and attract customers. You will also learn how to work with highly influential online content creators such as bloggers and journalists, including how to create materials for their use, how to pitch ideas to them, and how to leverage the coverage you receive into further visibility in social media.

You will learn how to create a social media campaign and online public relations plan. In addition, by creating social media policies, it will allow members in your organization to participate in social media while protecting your interest. Since you need to demonstrate the value of social media and online PR to senior executives, you will learn how to measure and monitor the success of your campaign. You will learn what legal and regulatory constraints corporations face when they use social media marketing techniques, and how to diffuse online crises when they occur, quickly and effectively.

The course facilitator is one of the leading social media marketing and public relations experts in the U.S. He is highly renowned for his vast knowledge of the social media and online environment as well as his ability to make it understandable. You will learn a great deal about this area in a short time and enjoy the time spent, because the sessions will be highly interactive and filled with case studies, examples and practical information that you can implement as soon as you return from the workshop.

For more information, please contact:
Name: Amy Chua
Email:
Subject Title: Social- Joind