Managing A Blog That Got A Few Breaks

When Jerod Morris spent $10 to buy a domain to create a blog that he had convinced his boss he needed as a "test bed for SEO", he had no idea that his passion for sports would shine through the billions of pages on Internet and get noticed. The breaks he got included being featured on both online and print stories in major newspapers, being the center of a sports media debate about bloggers vs. mainstream media that led to a television appearance, and frequent trips to the front page of Digg.Com. In this session, the creator of MidwestSportsFans.Com, Jerod Morris, will talk about his experiences with topics including: blogger vs. mainstream media tension, attracting media references and links, the technical demands of high traffic loads, monetization, and hackers and security. On more than one occasion he has had to call his then boss and now business partner and say, “Are you sitting down?”