M4.05 - Training Faculty To Think Like Marketers
John L. Mason, Dr. Elaine Artman, Dr. Terry Mills (21.Feb.2011 at 14:15)
Talk at SACRAO 2011 (English - US)
SESSION ROOM: ATLANTA 1
Our enrollment team works so hard to make each incoming class. New students are filled with enthusiasm, expectation, and then... POW!!!!! They are ambushed by our faculty with a "different" version of the college experience!! This session will give strategies for gaining buy-in by the faculty, aligning recruiting materials with the college vision, insuring a clear and true representation of the program of study, and using faculty members in recruitment events.
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