T3.11 - Banner Relationship Management: CRM for Higher Education - CORPORATE PARTNER SESSION
Jo Ellen Wilson (22.Feb.2011 at 13:30)
Talk at SACRAO 2011 (English - US)
SESSION ROOM: GEORGIA 12
In today’s competitive environment, finding better ways to engage with constituents as they progress from prospective students, to enrolled students, to alumnus is critical to achieving institutional goals: better recruiting, better retention, and better alumni relations. Banner Relationship Management provides core CRM capabilities designed specifically for higher education to help institutions strengthen and enrich connections to prospects, students, and alumni-- to build relationships that persist over the course of years.
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