T4.04 - Marketing Strategy & Implementation - Who's responsible?
Tia D. Lane, Robert Glass (22.Feb.2011 at 15:00)
Talk at SACRAO 2011 (English - US)
SESSION ROOM: MACON
Institutional branding is a keystone for successful marketing. However, enrollment success depends on more than brand development. Discussion will center on how the enrollment office can develop marketing strategy while working with institutional branding often created from an office not responsible for "building the class". This is a good session for anyone involved in institutional marketing. We’ll discuss “work-arounds” to the political nature of balancing marketing strategy, implementation, and ownership of the Brand. The presenters will share real-world examples of brand development and specific marketing strategy implementation struggles and successes.
Quicklink: https://joind.in/2703
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