The rise of the social app – trends to look out for

Andrew Grill (30.May.2011 at 14:45)
Keynote at International PHP Conference 2011 Spring Edition (English - US)

Rating: 4 of 5

New social apps have gone beyond location and simple sharing and are now all about the group. Being mobile has gone from "where are you?" to "what's happening where you are right now?" and now it is all about "what are you doing now and who do you want to share it with?" With the launch of "group apps" such as Color and Groupon, we are seeing that it is no longer all about location and time sensitive offers, but with the rise and rise of social media, and the adoption of mobile, the new sweet spot is at the nexus of local, social, mobile and the group. Leading London based digital strategist will look at what the new breed of social apps means for advertisers, developers, traditional and new media as well as today's mobile consumer.

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Comments

Rating: 5 of 5

30.May.2011 at 13:06 by Lucas Aerbeydt

Nice insight into mobile and social representation for brands.

Rating: 5 of 5

31.May.2011 at 07:32 by Peter

i fully agree. good insight into the mobile and social thingy.
entertaining, very informative and inspiring.

Rating: 1 of 5

08.Jun.2011 at 10:39 by Silent Fraud

Quite boring. But maybe it was just the wrong keynote
for me, and I was to tired...

Rating: 2 of 5

08.Jun.2011 at 12:09 by Anonymous

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