Matthew Kellett (09.Oct.2011 at 10:00)
Talk at PHP North West 2011 (English - UK)
In this current day of social media, there are numerous ways to make use if the various API’s and tools out there. This being said, how many people make full use of them to drive traffic to their own sites rather to these social media sites?
The answer ... less than 2% of all people who use social media have thought about making better use of it within their own sites.
The main purpose of this presentation will be outline how the various Facebook APIs can help to enhance and drive traffic to your sites.
The topics to be covered throughout this presentation will include building and maintaining dynamic Facebook Apps and pages by utilising live examples. It will also describe and demonstrate the main plug-ins that you can embed into your own sites in order to improve your visitors user experience and drive even more traffic to your sites.
The final thing I will cover is the information that can be retrieved when people, who frequent Facebook, will provide to you when they visit your site. By making better use of this information it is possible to generate content relevant to the demographics of those visiting you or enable you to better target your preferred demographics.
Quicklink: https://joind.in/3604
Track(s): Track 3
Slides: Social Media Integration
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10.Oct.2011 at 18:57 by William Booth
Matthew seemed to know a fair amount about this topic, however he focused on the wrong things for me. I feel I personally would have got a lot more out of this talk if it was focused more on the marketing benefits of social media integration.
I feel it could be improved by either going deeply into the Facebook twitter APIs, or deeper into the marketing aspects, user profiling etc.
11.Oct.2011 at 20:43 by Sebastian Marek
I felt Matthew was really nervous at the start. I agree that it would be better if he would dig into FB and twitter API more. I would find it far more interesting. Also I was surprised that it finished so quickly! Overall, interesting talk and good slides!
23.Nov.2011 at 08:55 by Paul Henry Woodhead
I was engaged by this not to demanding presentation, very informative, and thankfully not too technical for a groggy Sunday Morning.
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09.Oct.2011 at 21:07 by Pastey
I got the impression from Matthew's talk that he *really* knows his subject, but also that he didn't go into much details about it. The talk itself was only half an hour and I think that this might have crippled what he would have said.
His explanations were so clear and concise however that there wasn't a need for questions about what he covered, but more generally on the areas surrounding that.
I think that Matthew would be ideally suited to giving an entry level tutorial day on this, and if he isn't doing it he should be.