This Way or the other Way?
Stefan Priebsch (12.Oct.2011 at 10:30)
Talk at International PHP Conference / WebTech Con 2011 (English - UK)
Many decisions are required when developing software. If we are not sure which path to choose (which is often), we just guess. How about running an A/B test instead, so we can base our decision on empirical data? Why not continuously run A/B tests to increase conversion rates or sales? This presentation introduces how to properly do experiment-driven development in PHP.
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