Project ARM, the innovative answer to the needs of museum-goers and monument visitors.

Are we the same visitors we were yesterday? When we step into an art gallery, do we look at it in the same way as we would have done a decade ago? What do we expect to be surrounded by when we set foot in a museum? The approach of the so-called experience economy with its focus on specific trends and lifestyles has described a shift of attention from the enjoyment of goods per se to the emotional impact that comes with it. And the resulting picture tells us that the way we interact with the world’s cultural heritage has sensibly changed over the last decades. We are visitors in search of experiences that are first of all emotional and customizable depending on our preferences.
Today’s generations of cultural consumers present us with a new set of challenges that forces culture-related institutions to rely on a new sensitivity and new tools if they want to meet the ever-growing needs for customization, involvement and sharing.

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