In 2011, realizing it desperately needed to offer a competitive product to Airbus' A320neo, Boeing embarked on a project to upgrade its legendary 737 aircraft to match the A320neo's efficiency. Limited by the constraints of the 737's original design and their desire to minimize training needed by pilots to fly the new aircraft, design compromises were made. 346 deaths later, we have all been reminded of the importance of rigorous design processes and the need to engineer systems for the realities of the end users and their environment. This talk discusses the core principles of human factors design for complex technological systems and takes a deeper look at what may have gone wrong in Boeing's process. The lessons learned are directly applicable to all types of technology, from web interfaces to mission-critical infrastructure deployments.
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