Content and multimedia communication as a challenge: opportunities – and risks – of the application of new communication tools to Culture.

Keynote
Talk
Workshop
Social
Event Related

Friday, 24th March 2017

Workshop
10:00

Impossible mission: designing and estimating applied games

Pietro Polsinelli

How to … MuseoMix

Fabio Fornasari, Elena Bertelli

14:30

A new way to tell old stories

Pierpaolo Barresi

L’importanza della comunicazione Video, dall’Event Marketing ai video Storytelling

Niccolo Divito, Matteo Gazzarri

Saturday, 25th March 2017

Plenary Expert
10:00

Experience and Knowledge: the future of Museum through new technologies

Timothy Verdon

Social Customer Service: digital customer service as an effective tool to interact and attract new visitors to museums.

Paolo Fabrizio

10:00
10:45

Rijksstudio: making picture collections digitally available!

Linda Volkers

Evolving the museum

Alexander Neuwahl

10:45
12:00

Who is the audience for an encyclopaedic collection? Digital @ The Met

Loic Tallon

The digital transformation of museums for new experiential cultural paths

Tiziana Lombardo

12:00
12:45

Making works work – Listening and Learning in the Museum

James Bradburne

Reloading history through video games

Claudia Molinari, Matteo Pozzi

12:45
14:30

The evolution of the relationship between technology, entertainment and art and how the art can be considered like a consumer product thanks to dedicated marketing strategies.

Simone Mazzarelli

Florence Cathedral Museum: 720 years of history in a constantly evolving app

Matteo Papadopoulos

14:30
15:15

Applied and persuasive: playful learning

Pietro Polsinelli

Project ARM, the innovative answer to the needs of museum-goers and monument visitors.

Riccardo Napolitano

15:15
16:30

“For all studious and curious persons” – Social media and the British Museum

Hannah Boulton, Kate Carter

How to understand new dynamics in travellers behaviours with data analysis

Mirko Lalli

16:30
17:15

Connecting People with Art

Mona Walsh

Can a BOT save your customer care?

Francesco Pallanti

17:15
17:30

ChatBot Integration: fast scaling to enterprise service desk.

Paolo Serra

17:30
17:45

A goal without a plan is just a wish. Set a time to your goals.

Davide Puzzo, Daniele Vinci

17:45
18:00

Final plenary discussions

18:00