Museum: Digital Transformation
24 - 25 Mar 2017 at Centro Arte e Cultura Firenze

Content and multimedia communication as a challenge: opportunities – and risks – of the application of new communication tools to Culture.

Schedule

List Grid

Friday 24th March 2017

10:00	0 Impossible mission: designing and estimating applied games Workshop by Pietro Polsinelli in Workshop (3 hours)
	0 How to … MuseoMix Workshop by Fabio Fornasari, Elena Bertelli in Workshop (3 hours)
14:30	0 A new way to tell old stories Workshop by Pierpaolo Barresi in Workshop (3 hours)
	0 L’importanza della comunicazione Video, dall’Event Marketing ai video Storytelling Workshop by Niccolo Divito, Matteo Gazzarri in Workshop (3 hours)

Saturday 25th March 2017

10:00	0 Experience and Knowledge: the future of Museum through new technologies Talk by Timothy Verdon in Plenary (45 minutes)
	0 Social Customer Service: digital customer service as an effective tool to interact and attract new visitors to museums. Talk by Paolo Fabrizio in Expert (45 minutes)
10:45	0 Rijksstudio: making picture collections digitally available! Talk by Linda Volkers in Plenary (45 minutes)
	0 Evolving the museum Talk by Alexander Neuwahl in Expert (45 minutes)
12:00	0 Who is the audience for an encyclopaedic collection? Digital @ The Met Talk by Loic Tallon in Plenary (45 minutes)
	0 The digital transformation of museums for new experiential cultural paths Talk by Tiziana Lombardo in Expert (45 minutes)
12:45	0 Making works work – Listening and Learning in the Museum Talk by James Bradburne in Plenary (45 minutes)
	0 Reloading history through video games Talk by Claudia Molinari, Matteo Pozzi in Expert (45 minutes)
14:30	0 The evolution of the relationship between technology, entertainment and art and how the art can be considered like a consumer product thanks to dedicated marketing strategies. Talk by Simone Mazzarelli in Plenary (45 minutes)
	0 Florence Cathedral Museum: 720 years of history in a constantly evolving app Talk by Matteo Papadopoulos in Expert (45 minutes)
15:15	0 Applied and persuasive: playful learning Talk by Pietro Polsinelli in Plenary (45 minutes)
	0 Project ARM, the innovative answer to the needs of museum-goers and monument visitors. Talk by Riccardo Napolitano in Expert (45 minutes)
16:30	0 “For all studious and curious persons” – Social media and the British Museum Talk by Hannah Boulton, Kate Carter in Plenary (45 minutes)
	0 How to understand new dynamics in travellers behaviours with data analysis Talk by Mirko Lalli in Expert (45 minutes)
17:15	0 Connecting People with Art Talk by Mona Walsh in Plenary (45 minutes)
	0 Can a BOT save your customer care? Talk by Francesco Pallanti in Expert (15 minutes)
17:30	0 ChatBot Integration: fast scaling to enterprise service desk. Talk by Paolo Serra in Expert (15 minutes)
17:45	0 A goal without a plan is just a wish. Set a time to your goals. Talk by Davide Puzzo, Daniele Vinci in Expert (15 minutes)
18:00	0 Final plenary discussions in Plenary (30 minutes)

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Event details

1 people attended
Host: Francesco Pallanti
Event Website:
mdt-conference.com/